Guerilla Advertising in NYC - Web Design & Development
An interactive website designed and coded using HTML, CSS, and JavaScript. Evolving from the print publication Guerrilla NYC, the project translates the book’s exploration of guerrilla poster culture into a dynamic online experience. The website investigates how guerrilla advertising operates within New York City’s urban landscape, where visuals are layered, ephemeral, and confrontational in their design language.
The design draws inspiration from the tactile and chaotic aesthetics of pasted street posters, using overlapping text, visual noise, and movement to create a digital environment that feels alive and constantly evolving. By transforming a static publication into an interactive web experience, Guerrilla Advertising in NYC expands on how digital design can capture the rhythm and visual density of the city’s streets while encouraging users to reflect on the intersection of design, advertising, and public space.
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