Rogue
 2025

A branding project for a next generation makeup brand that celebrates boldness, independence, and unapologetic self-expression. The project includes logo design, products, posters, promotional materials, social media content, motion graphics, and an email campaign, creating a cohesive identity grounded in defiance and individuality.


Category: Branding, Visual Identity, Motion Design
Role: Brand Designer
Skills: Brand Identity, Logo Design, Art Direction, Visual Systems, Motion Graphics, Social Media Design
Tools:  Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Figma





    Brand Identity

    Rogue is a makeup brand for the new generation, one that celebrates women to be bold, self-assured, and unapologetically themselves. We believe in imperfection, independency, and effortless captivation. Rogue challenges the norms and celebrates radical self sufficiency. We create for the woman who exists entirely for herself. In a world that rewards perfec-tion, Rogue finds beauty in defiance.

    Visual System


    The Rogue logo is a bold typographic mark that balances elegance with defiance. Its elongated letterforms and high-contrast curves evoke confidence and sensuality, while subtle distortions and unconventional proportions reject polished perfection. The distinctive dot within the “G” acts as a quiet disruption, an unexpected focal point that suggests individuality, self-possession, and presence within the form. The logo reflects Rogue’s belief in imperfection, independence, and self-expression.





    Product Design & Packaging Design














    Posters








    Social Media

    Instargram Posts, Stories, & Newsletter













    Next Project: SightLine



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