I’m Yaning Hu, a designer based in New York City and a junior pursuing a BFA in Communication Design at Parsons School of Design. My work explores the relationship between humans and technology, bold visual storytelling, and social commentary, with a focus on building cohesive identities across digital and physical platforms.
I’m currently working with Sous Le Manteau and Iconofly, with past experience at Wefire and Anthem Nation, and am open to freelance and collaborative projects.
yaning.hu.zh@gmail.com
Gaphic Design at Iconofly Jan 2025 - Present
Designed and maintained the official luxury perfume website for Sous Le Manteau, collaborating with developers on front-end adjustments, creating exhibition and promotional assets, and supporting Shopify updates and administrative tasks.
Marketing Design & UI/UX Design at Anthem Nation Jul 2025 - Nov 2025
Created logos and brand guidelines for Anthem Nation’s sub-brands, Anthem Academy and AGSM, contributed to UI/UX design for Anthem Engine OS, and designed social, digital, and promotional assets while collaborating with designers, developers, and the marketing team to ensure brand consistency.
UI/UX Design at WeFire Feb 2025 - May 2025
Contributed to the visual and UX design of company products, branding, and promotions by creating high-fidelity Figma prototypes, conducting user research and interviews, collaborating with AI tools on personal finance design demos, and enhancing visuals using Photoshop.
Recognition
AIGA NY Student Warm Up Presenter
Selected as the only Student Warm Up presenter at AIGA NY Creative Co-Ops: How It Actually Works, presenting research and design work on Guerrilla Advertising in NYC.
Tools & Platforms
Figma · FigJam · Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, XD) · Sketch · HTML · CSS · JavaScript · Webflow · Shopify · Squarespace · Google Analytics · Miro · Notion · Asana · Zeplin · Microsoft 365 (Word, PowerPoint, Excel) · Figma Make · MidJourney · Lovable · Cursor
Experience Design
User Research · Information Architecture · User Flows & Journey Mapping · Content Strategy · A/B Testing · Accessibility (WCAG fundamentals) · Interaction Design · Wireframing · High-fidelity Prototyping · Design Systems · Responsive Design
Brand, Visual & Marketing Design
Brand Identity & Guidelines · Visual Identity Systems · Typography · Editorial Design · Art Direction · Logo Design · Motion Graphics · Campaign Design · Social Media & Marketing Materials · Pitch Deck Design · Visual Storytelling