2025
A B2B SaaS spend management platform that helps businesses optimize SaaS costs across their organization.
Category: Product Design, UI/UX Design, B2B SaaS
Role: Product Designer (End-to-End)
Skills: User research, UX strategy, information architecture, Interaction design, Data visualization, Wireframing & high-fidelity prototyping
Tools: Figma, Miro, Adobe Illustrator, After Effects
wasted yearly on unused applications
48%
apps are shadow IT (unauthorized by IT)
75%
IT teams lack visibility into their stack
Analyzing competitors showed that most platforms either overwhelm users with enterprise-level complexity or rely on manual, fragmented workflows. These insights informed a design direction focused on clarity, automation, and meaningful analytics rather than surface-level tracking.
A series of lo-fi wireframes were created to prioritize core SaaS management features identified through research and information architecture. These wireframes were used for user testing to evaluate usability, feature clarity, and perceived value, helping refine workflows and focus the design on the most impactful insights rather than visual polish.
I conducted user interviews with six participants across different roles, including a startup founder, IT project manager, systems architecture director, and small business owner, to evaluate how the product could better support diverse responsibilities and decision-making needs. These sessions focused on identifying friction points, clarifying value perception, and understanding how different roles interpret SaaS spending data. Insights from testing directly informed feature prioritization and interface adjustments to ensure the platform delivers clear, role-relevant value across organizations.
Key Learnings:
1. CLARITY OF VALUE PROPOSITION
Solution to a set of problems: make it super clear what specific problems you're solving. Organize the interface to highlight major value. Reliability and consistency in solving pain points goes a long way. Less is more.
2. SHOW SAVINGS, NOT JUST SPENDING
Important to show clients what potential savings could be achieved as well as what they've already saved. Every dollar counts. Ability to drill down to individual business units/departments to see what they're spending is crucial.
3. CREDENTIAL & LICENSE ACCESS
Being able to access credentials and license keys in one place is very useful for team handoffs and vendor management.
4. MANUAL DATA COLLECTION LIMITATIONS
Collecting data from team members could cause misunderstandings because people forget small tools/apps they've used throughout the day. Self-reporting is unreliable.
Next Project: Breath