Pantagonia - Brand Manifesto

October 2024

The Manifesto Poster Project was centred on creating a series of posters inspired by the Riot Grrrl Manifesto. The Riot Grrrl was an underground feminist punk movement that emerged in the early 1990s in the United States. The manifesto sought to challenge societal standards imposed on women at the time, proclaiming, “Girls seek to create revolution in everyday lives.” To reflect this bold message, the manifesto and event posters prominently featured a bold pink and black colour palette, symbolizing strength and defiance. The designs emphasized the use of typography, exploring its interplay with colour, shape, and scale. Key elements, such as the words “Standards” and “The Riot Grrrl,” incorporated a glass-breaking effect, visually representing the manifesto’s disruption of conventional norms and ideals about how women should behave in society.