Voice Unbroken - Social Campaign

September 2024

The Mantra Merch project draws inspiration from the melancholic and wistful tone of Joji’s song Like You Do, with the phrase “Lost in the blue” serving as the focal point of the design. The project seeks to encapsulate the song’s emotional depth and somber atmosphere through a cohesive visual concept, applied across various merchandise items, including a t-shirt, tote bag, poster, and an accompanying animation. This endeavor facilitated the exploration of creative storytelling through design while also advancing technical proficiency in Adobe Photoshop and Adobe After Effects.
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Mantra Merch - Lost in the Blue



Animation
 


Merch